The best books on personal branding in a digitally connected world

Why am I passionate about this?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.


I wrote...

Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

By Dario Sipos,

Book cover of Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

What is my book about?

Digital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. No one can tell your story better than you can. This book will teach you how to do precisely that. You will be entirely ready to start and run your digital personal branding and marketing processes continuously and consistently. Never again worry about a job by becoming noticeable in your field.

Digital Personal Branding is a must-read for everyone that wants to develop their personal brand and become influential. Perfect for professionals, entrepreneurs, and college students.

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The books I picked & why

Book cover of Influencer: Building Your Personal Brand in the Age of Social Media

Dario Sipos Why did I love this book?

To become a top creator, I needed to understand the strategies behind people that lead an Instagram-ready lifestyle. After some search, I found this book that truly explained to me the fact that all current influencers started with zero followers and learned the proper strategy with time and mistakes. I recommend this book to everyone that wants to learn the principles and strategy of influencers, how they create content, measure success, and make sure they make money.

By Brittany Hennessy,

Why should I read it?

2 authors picked Influencer as one of their favorite books, and they share why you should read it.

What is this book about?

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”
 –Iskra Lawrence, Aerie Model and Instagram star (@iskra)
 
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
 
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are…


Book cover of Hook Point: How to Stand Out in a 3-Second World

Dario Sipos Why did I love this book?

One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.

By Brendan Kane,

Why should I read it?

1 author picked Hook Point as one of their favorite books, and they share why you should read it.

What is this book about?

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…


Book cover of BrandingPays: The Five-Step System to Reinvent Your Personal Brand

Dario Sipos Why did I love this book?

The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.

By Karen Kang,

Why should I read it?

1 author picked BrandingPays as one of their favorite books, and they share why you should read it.

What is this book about?

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former…


Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Dario Sipos Why did I love this book?

This is one of my favorite books of all time. Even though this book is not directly speaking about “personal branding” and while it is written for any type of proper brand communication including businesses, it contains a crucial element needed in personal branding which is “building a story brand”. By reading this book you will, same as I did, understand which words to use in which way so your potential clients will be listening. The book teaches you how to write powerful stories to truly engage with people. To become successful with a personal brand, writing a story about you or any service you might offer is crucial, so this book is highly recommended. I often give this book as a present to friends and clients.

By Donald Miller,

Why should I read it?

9 authors picked Building a Storybrand as one of their favorite books, and they share why you should read it.

What is this book about?

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…


Book cover of Personal Branding for Dummies

Dario Sipos Why did I love this book?

Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.

By Susan Chritton,

Why should I read it?

1 author picked Personal Branding for Dummies as one of their favorite books, and they share why you should read it.

What is this book about?

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing…


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By Larry R. Frank Sr., Maxwell Limanowski (editor), Peter Sander (editor)

Book cover of Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

Larry R. Frank Sr. Author Of Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

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Why am I passionate about this?

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Larry's 3 favorite reads in 2023

What is my book about?

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Wealth Odyssey is authored to be timeless; it does not matter what the market has done, or will do. This…

Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

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What is this book about?

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